The COVID-19 pandemic has had a drastic impact on customer behaviour across all industries around the globe. After one year of unprecedented challenges, the new realities taking shape in business...

2020 was a year that some of us will want to forget. But, it was also a year of opportunity for businesses to adapt how they play the game. It’s clear that the disruption caused by COVID-19...

The streetlight effect, or the drunkard's search principle, is a type of bias occurring when people search for something where it's easiest to look, rather than where it is smart. Both names are...

The formative weeks, months and years of your endeavour are by far the most vital and intensive for your startup. Raising or accessing funds is an essential part of your business plan, in order to...

If you have ever wondered how Elon Musk became so successful, here is one of the reasons: he is a master at managing his time. Musk asserts that satisfied customers and more significant sales arise...