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Mergers and Acquisitions Benefits Last year, the value of global Mergers and Acquisition deals amounted to 2.8 trillion dollars. Globally that represented over 20,000 multi-industry mergers...

Customer Experience At gloo, we recognise that finding and sustaining growth is challenging. Customer Experience benefits are perhaps understood, but every business is unique, and this makes it...

Conversion rates for websites What can B2B marketers learn from the B2C world? In short, the B2B world is lagging behind in using the most effective tools, such as Google Analytics, to improve...

Video Marketing Video marketing is just one channel that marketers can use to connect with leads in the continuous quest to make conversions - but it's a highly effective one. This type of...

Salesforce effectiveness Every successful business understands the critical importance of effective selling. Unfortunately, however, sales force effectiveness can decrease over time even with the...

Sales and Marketing Advances in automation for both marketing and sales have accelerated at an increasing pace in the wake of the pandemic, offering new tools and strategies to bridge the divide...

For many of us accustomed to dynamic and vibrant face-to-face selling, the pandemic-fuelled brave new world of remote selling can seem somewhat confusing, frustrating, or both. As society begins to...

How to Make Money from Your Virtual Summit in 2023 Virtual summits are an excellent opportunity for you to profit from an online event, grow your following, and increase your expertise. What is a...

About 65% of businesses struggle to generate website traffic and leads. Without a strategy, you'll miss growth opportunities. Instead, you can develop a growth hacking marketing strategy...

Customer Loyalty First of all, how do you get loyal customers? By making every customer interaction a delight for them.  Customer loyalty doesn't come from the best customer service or product...