Why Is It So Important?
Video marketing is just one channel that marketers can use to connect with leads in the continuous quest to make conversions - but it's a highly effective one. This type of marketing appears to be popular with individual shoppers, companies and even search engines. Google loves video marketing and may even reward businesses who diversify their online activity, by boosting them in page rankings. If video is not yet a cornerstone of your digital marketing plan, there are some compelling reasons to adopt it, especially if you want to increase sales.
Google Loves Video Content
Marketers have to contend with Google. It's just a fact of life. Skilled digital marketers understand the search engine giant, so they're more able to optimize their online presence. When a lead searches for a product or service in their locale, you naturally want to come up as early as possible in their search results - ideally in the coveted top three spots. Including video content embedded on your website can result in improved page rankings. For example, in Neil Patel's blog, The Secret Guide to VSEO: Video SEO, you will see many examples of how video generates excellent returns. Statistics demonstrate that business owners and/or marketing professionals who rely on video marketing can earn revenue at a rate of 50% faster than those individuals or firms who don't use video marketing.
When you are investing in marketing, it makes sense to focus on opportunities with the best ROI potential. Video marketing, therefore, is a safe bet. This is underlined by HubSpot Research stating that 45% of marketers plan to add YouTube to their content strategy in the next year. Will you join them?
If you would like to find out more, please visit our video solutions section of our website. Alternatively, HubSpot also have an excellent Video Marketing Starter Kit.
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