Your content is an essential touchpoint between your company and your customers. This content can take many different forms, including blog posts, emails, videos, eBooks, etc. The one thing that these pieces of content have in common is that they are all meant to educate, entertain, and inform your customers. Below you will find 12 different places where your content impacts your customer's experience.
According to a study by the Content Marketing Institute, your website content is a crucial factor for your business alongside design and search engine optimisation. The content on your website is more than just a friendly, easy to read article or proposition. Your words and content are the fuel your customer needs to experience their end-to-end buying experience.
Every website is different, but generally speaking, here are the four most important (and most-visited) pages on a website:
A blog is one of the most important things you can do for your business. Why? It is a great way to attract new customers and influence and guide the people you already serve. It will likely be one of the first touchpoints you have with your customers.
If you are new blogs and you want to make it count, here is a good extended article on the benefits of blogs. Make it count.
Social media posts should be a part of your content strategy, engaging with your audience. Helping them where they are and avoiding promotional content. Also, the comments you leave on others' posts play an important role because this is where you communicate directly with your audience.
We don't think about them too often, but they are a big deal. Adverts have the power to build trust or to undermine that trust. It doesn't matter if they are on Google or social media. With suitable quality adverts, they can bring a customer exactly where you want them or lead them straight to your competitor with a poor-quality one.
Over 2 billion users watch YouTube every month, and this number is only growing. With this large user base, YouTube quickly becomes the platform of choice for how people consume online content. If you're still relying on written text to explain your products and services, you should give YouTube a try. Few things can bring your products and services to life as a video can. Video Marketing gives you a chance to show your audience what it's like to work with you, precisely what they get when they work with you, and how you can solve their problems.
If you've ever seen an experienced professional, you've seen them participating in online forums. They are active, participate in discussions, and truly add value to their audience. The trick is, they aren't just participating on forums. They have figured out how to find where their target market is having conversations and provide excellent solutions to their problems. Not only does this provide you with more opportunities to get your name out there, but it also can add value to your customers. Here is a list of some of the top online forums.
One of the most important things to do when it comes to customer service is to make sure your customers are happy and have their needs met. How you design and deliver their customer experience journey should be apparent from the moment they connect with your business to receiving and paying for the bill afterwards. Review sites are still one of the best ways to get honest, unbiased opinions about your business.
You might assume that an email newsletter is no better than a form on your website. Email newsletters have the power to impact your customers' experience. A good email newsletter will keep a relationship going that your customers wouldn't otherwise have. In our fast-paced world, customer experience is more important than ever. That's why most businesses use email newsletters to stay top of mind with their customers.
When a customer is considering your new product or service, you want to ensure they know how to get a free opt-in. A high-quality giveaway, such as an ebook or white paper article. A valuable resource for building an early customer experience at the top-of-the-sales-funnel.
What do you want when you walk into a how do you want to be treated? What do you want to see and read? What things do you want to remember as you do business with the store? How do you feel when you don't get all of your questions answered? What is your overall impression of the store as you leave? The power of in-store content – has a significant impact on your customer experience, and it impacts your bottom line, too.
Press releases inform the public about what's new with your company. Great PR can change the game for businesses trying to reach new customers. Press releases are reported by journalists and bloggers, increasing traffic and conversions.
Your product or service is your best marketing tool. However, many overlook the value of hosting or participating in seminars and presentations. These events give you an excellent opportunity to connect with customers and provide them with more information about you and your product or service.
Seminars are not just a great way to provide content to your customers. They also provide you with a great way to train your customers on how to use the product. Seminars are often a great way to interact one on one with your customers.
Seminars are usually more informal and fun than regular sales training. But with more tools and formats available than ever before, there are more ways to reach and provide the content.
Some businesses are connecting out through mobile apps and online seminars instead of in person. Presenters want to provide a multimedia experience, host online webinars or summits, etc. All great ways of building a great customer experience through content.
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