Artificial Intelligence Marketing using | gloo

Artificial Intelligence Marketing using | gloo

Artificial Intelligence

As the founder at gloo, I am currently working on bootstrapping my leadership and business coaching practice. So, when you're building something from scratch, you tend to be alert to any tool or service that helps you achieve your goals, especially when it saves you time and money while not compromising quality.

I've tested many start-up services - all with the promise of driving more traffic, leads and conversions—all with a promise of making my life as a founder easier. Most of these have been people-driven services rather than machine based— and all have resulted in varying degrees of satisfaction. 

This article will explain artificial intelligence marketing, how it works, and the pros and cons of a.i. computer-generated content. 

Spoiler Alert: When you come across something that works, it adds value and makes your life easier! You want to share the benefit! So heads up, I will share/plug my recent experience with Read on to find out more! 

What is artificial intelligence in layman terms?

As the marketing world continues to evolve, businesses are striving to find new methods of connecting with their audience that will generate more leads and conversions. In doing so, some companies have found the answer lies in artificial intelligence.

Artificial intelligence, or a.i. for short, is the concept of machines performing tasks that usually require human intelligence. For marketers, this means creating content like blog posts, website landing pages, google ads and social media updates without doing the actual writing (well, at least on a first draft basis!)

How self-learning ai works?

Artificial intelligence is all about the machines and computers 'learning' and then autonomously performing tasks provided. A great example of this is when you teach a machine or computer to sort photos on Facebook based on people's faces. Once it learns to recognise your Uncle John, for example, it can more quickly and accurately tag photos of him in your photo albums.

This machine-learning capability creates content for brands in the marketing world. So whether it's a tweet, blog post or google ad, all of this content is being produced by algorithms - created by machine learning and a.i.

If you teach a computer to write an article about the top five tips for getting a great deal at the grocery store, it will write an article based on those five tips and publish it to your website. It will also continue to write articles on this topic, so you'll get a steady influx of content without having to do anything more than publish it (well, that's the theory - there are pros and cons - read on).

Artificial intelligence software like Jarvis

With machine learning tools like, you can focus more on the actual act of content creation since the technology does all the grunt work for you. Sure, you'll still need to do plenty of tweaking. Still, it is a game-changer in terms of efficiency - especially if you're targeting high-volume keywords or writing for multiple channels at once (like blogging, social media, email marketing, product listings and more). If that wasn't reason enough to consider using a.i. copywriting tools, then consider this - the marketing landscape is becoming more and more competitive, which means that if you're not writing better content, you could be missing out on many leads.

Ok, so what's the catch? Here are some pros and cons of using automatic writing technology like Jarvis. 

On the upside:

It's fast! 

Once you've got your headings, sub-headings, bullet points, etc., mapped out, all you need to do is sit back and watch as the technology does its thing.

You can rank for high volume keywords. 

a.i. powered content creation means you can scale your online presence faster.

It can help you increase conversions

The best part about a.i.-generated web copy is that it directly addresses users' most common questions and concerns.

On the downside:

Editing takes time

As with anything creative, great results take time, especially when it comes to editing. But if you are creating something from scratch or using an agency to produce your content. Editing is part of daily life. Let's face it; there is no third party that knows your product, service and customers as well as you. 

Pobody's nerfect - but Jarvis gets close.

Artificial Intelligence content can be a little mechanical (after all, it is a machine doing the work.)

Sometimes the results coming back don't make sense. But in those cases, you need to revisit your inputs into the tool. "Garbage in, garbage out?"

With a.i. we can experience a significant technological advance over old school manual content creation, but there's no escaping the fact that quality results still take time and effort. If you want excellent results, you need to invest an appropriate amount of time and energy into your marketing content strategy, so keep this in mind if you decide to try something like Jarvis.

Contact me at gloo if you need a sparring partner to ensure that your growth strategies and assumptions are the right ones. I'd love to help. 

Check out our other latest tools and resources in the growth hub section of our website.


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