About | Meet your leadership and growth performance coach

Meet your leadership and business coach


I'm Alan. If you're here to grow, then you've come to the right place.

I am a results-driven leadership and business coach. I help leaders responsible for sales and profit growth, overcome the obstacles faced within the industrial manufacturing, distributor, wholesaler, and value-added reseller organisations.

I can help you deliver sustainable growth results with pace and impact. 


Learn More. Do More. Be More.

My partnering service fits best for leaders looking for tangible results and long-lasting mindset changes. We will be a good fit if you are a business leader who is never satisfied with the status quo.

I have over 16 years of experience at the Executive/CEO level leading manufacturing-led, go-to-market strategies, and wholesale and distributor organisations, to maximise above-market growth. Does that sound like you or where you want to be?

Whatever past, present, or future challenges you face, I’ve likely faced too. I’ve transformed over 50,000 hours of in-field practice into a results-based coaching package. I help you differentiate yourself above your competitors, who most likely have a comparable customer proposition.

As a coach, with 20+ years of experience working with leaders in multiple local, national, regional, and global Fortune 500 organisations, I’ve learned how to drive bigger results faster whilst, in turn, becoming a better leader and person. I have coached - and been coached by - great people, and have seen first-hand how coaching can turn good into great, and great into exceptional.


I've been you

Now, I always want to Learn More. Do More. Be More. Are you the same?

Let's talk


If my work ‘labels’ are CEO, Growth Leader, and Coach, then my home ‘labels’ would be Husband, Father, and Friend. "Learn More, Do More, Be More" isn’t just a philosophy for my leadership work, but a philosophy of life for me. 

Sofie, my wife, is an inspiration to me and all our family. I’m a proud father to four children (Fiona, Eve, Jonathan and Isabella). Originally from Scotland, I’ve lived in the UK, Belgium and Denmark, and worked in several countries across EMEA. I've also become a keen cyclist in the last few years. Just don’t ask me to do Home DIY - whilst my family will tell you it’s because ‘Dad does it wrong’, the truth is I don’t believe in ‘Doing It Yourself’. Doing it together, and asking for help when you need it, always brings better results…😀

It's not all about work



Step 1: Discover

We’ll have a FREE 30-minute strategy call to establish more about you and your challenge, and how my experience and track record will help. Crucially, the aim of this call is to establish if we’re a good fit.

Step 2: Consider

You’ll receive a short summary of the discovery call and how I will help you meet your objectives/goals, with a recommendation on the ideal timeline and package for effective impact.

Step 3: Onboard

Select the package and agree when you want to get started. Ready when you are.

Step 4: Execute

Time to do the work. Learn More. Do More. Be More.

You might be thinking, these steps sound like a bit of slog?

You set the pace. I can get you from
Discover to Execute

(within 24hrs - subject to availability)

Unique to you

We will tailor the solution to your individual needs, challenges and objectives.

Total commitment

I'll give you everything I've got. Holding back has never been my style. My approach might be no-nonsense and direct, but if I hold back, I hold you back. 

I'm all about growth

Focus on your growth - individual or company-based - that’s what we’ll do together. 

Progress, not perfection

It’s not to say that we won’t make big progress. But sustainable change comes in incremental steps rather than big leaps.

My unique approach to Coaching



He is a great sparring coach. His clarity and strategic problem-solving capabilities helped me land a new fantastic opportunity.

Martin Solander
Vice President Sales, EMEA

Alan is innovative, challenging, demanding, yet incredibly supportive. Often, when faced with a big challenge that can appear impossible, you need a coach to point you in the right direction.

Richard Musgrove
Group Managing Director

Alan is a highly intelligent, strategic leader who consistently finds way to win. He is terrific at getting the very best out of people, is passionate, resilient and always has an eye on the customer.

Richard Slee

Alan helped me navigate a challenging period. His people-centred approach inspired my leadership. He focused on my strengths, and his coaching helped me find the balance between my personal and work life. I highly recommend Alan as a growth leadership coach.

Alessandro Marcon
Commercial Director

Alan is an inspirational coach. His boundless energy and creativity was a huge asset in helping me set up and accelerate my own coaching company. He continues to be an excellent sparring partner for me in my business..

Lise Friis

why work with me?
I've been you!

I will take my 20 years of leadership coaching experience in the industry field and help you avoid the common obstacles to faster growth.
0 +
Drove double digit growth
across 30+ Local Language
eCommerce SITES
across Europe
(Trading Technology Products)
Led and developed a high
performing European Sales
and Marketing Team
(100 Marketing + 450 Inside, Technical and Field Sales Colleagues)
0 +
International Leadership
Coaching Assignments
(Spanning Directors, Regional GMs, Managers and Emerging Talent)
Delivered 10 Successful
International Business
Transformation Projects

I believe in connecting the head 🧠, the heart ❤️, and the hand 🤚

The difference between a dreamer and an innovator is that the latter generates ideas while others talk about them. One must have passion for their work to produce something of value. Without this drive, there will be no significant results from one's efforts - even if they know what's required.

I Know, I Care, I Can

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